Stop managing your sales and marketing manually
Learn how to leverage AI to automate your sales and marketing, streamline operations, and scale your B2B business while you sleep.
Live Training Dates
Tuesday February 25th, 1PM - 4PM
Saturday March 01st, 1PM - 4PM
Tuesday March 04th, 1PM - 4PM
Tuesday March 08th, 1PM - 4PM
Spaces Available
25 per session
We limit the number of seats in each session to allow for personalized attention and interactions during the session.
Our proven automation training will help you multiply your sales by 2x or even 6x in 30 days.
Learn how to build a system that works for you around the clock, ensuring that sales keep flowing in while you sleep, dramatically increasing your revenue.
Stop struggling, now!
Wasted Time on Repetitive Tasks
Manually handling follow-ups, CRM updates, and outreach is slowing you down and killing efficiency.
Leads Falling Through the Cracks
Missed follow-ups and disorganized pipelines mean lost customers and wasted marketing spend.
Stuck and Unable to Scale
Growth depends on hiring more people instead of automating, making it costly and unsustainable.
Stop chasing leads.
Start landing clients.
Sales shouldn’t be a grind. If you’re spending hours on cold outreach, follow-ups, and pipeline management—only to see inconsistent results—it’s time to rethink your approach.
Imagine waking up to high-quality leads already in your inbox, warm prospects automatically nurtured, and sales calls booked on your calendar—without you or your team lifting a finger. That’s the power of sales automation.
Join Calvin Arterberry, and Erica co-founders of Flowbot Forge, for an in-depth masterclass on how to build a scalable, automated sales engine that runs 24/7, bringing in clients and customers while you focus on growing your business.
What You’ll Learn
1. Automated Lead Generation – Never Start From Scratch Again
How to use AI-driven prospecting tools (like Clay, Apollo, and Instantly) to build highly targeted lead lists.
Setting up personalized cold outreach at scale—without sounding like a robot.
Using LinkedIn automation to engage and convert ideal clients while you sleep.
How to capture inbound leads with website forms, chatbots, and lead magnets that do the heavy lifting for you.
2. Nurturing & Follow-Ups on Autopilot – Stay Top of Mind
Creating automated email and LinkedIn sequences that convert cold leads into hot prospects.
The psychology of follow-ups: How many, how often, and what to say.
Leveraging AI-driven chatbots to pre-qualify and engage leads 24/7.
Building an automated content drip that keeps leads engaged until they’re ready to buy.
3. Closing Deals Faster – Without the Endless Back-and-Forth
Pre-qualifying prospects automatically so you only talk to serious buyers.
Automating proposal generation (so you stop rewriting the same thing over and over).
Smart scheduling: Using tools like Calendly and Chili Piper to book meetings without the hassle.
Implementing one-click contract signing & payment automation so deals close faster.
4. The Ultimate Sales Funnel – Build a Growth Engine That Scales
How to structure an automated, repeatable sales process that removes bottlenecks.
The best automation tools for every stage of the funnel (without breaking the bank).
Case studies: How other businesses have implemented sales automation to scale profitably.
Avoiding common mistakes that can hurt automation efforts (and what to do instead).
Who is this course for?
Business owners & agency leaders looking for a predictable, scalable way to generate leads & close clients..
Sales & marketing professionals who want to leverage automation for higher conversions & efficiency.
Startup founders & consultants who need a steady pipeline of clients without spending hours on manual prospecting.
See where our AI automation training is making an impact:
Real Success Stories
“A big thank you to Erica and Calvin for putting on this course! The level of hands-on guidance, flexibility, and personalized feedback you both provided went above and beyond my expectations”
“Used to spend HOURS chasing leads & getting ghosted. Took this masterclass, set up automation, and now I wake up to booked sales calls. Game. Changer.”
“Before this masterclass, my sales pipeline was a mess. Now? Leads come in daily, follow-ups happen automatically, and I actually have time to run my business instead of just chasing deals.”
“Cold emails? Automated. Follow-ups? Handled. Scheduling? On autopilot. Took this course, set up the workflows, and my sales process basically runs itself now.”
“Thought AI would make my outreach feel robotic. Turns out, I was the problem. Flowbot Forge showed me how to automate without losing the human touch. More replies, more deals, less grind.”
“The best part of this course? No fluff. Just real, step-by-step automation strategies I could implement immediately. First week after setting it up, I landed a high-ticket client. Worth every penny.”
Syallibus Overview
This masterclass is designed to help business owners, sales leaders, and marketing professionals harness the power of sales automation. You’ll learn step-by-step strategies to automate lead generation, nurturing, and closing deals, enabling your business to grow exponentially without increasing headcount.
By the end of the course, you’ll have a robust, automated sales engine in place that works tirelessly for you, driving consistent revenue and freeing up your time to focus on scaling your business.
Module 1: Introduction to Sales Automation
Understanding Sales Automation: What it is, why it’s essential, and how it can transform your business.
The Benefits of Automating Your Sales Process: How automation saves you time, increases sales, and reduces manual errors.
Overview of Tools: Introduction to the best sales automation tools available and how they integrate with your business.
Module 2: Automated Lead Generation
Building Your Lead List Automatically: How to use AI-powered tools (e.g., Clay, Apollo) to find and qualify leads at scale.
Personalized Outreach at Scale: Setting up automated cold email and LinkedIn sequences that feel personal.
Inbound Lead Capture: Setting up forms, chatbots, and lead magnets to automatically gather and nurture leads.
Leveraging LinkedIn Automation: Engaging with potential clients on LinkedIn without ever typing a message yourself.
Module 3: Nurturing Leads Through Automation
Automating Follow-Ups: How to set up multi-touch follow-up sequences that nurture leads over time.
Building an Email Drip Campaign: Creating automated email sequences that turn cold leads into warm prospects.
Using Chatbots for 24/7 Engagement: How to use chatbots to qualify, engage, and book meetings with leads while you sleep.
Content Drip Campaigns: Delivering valuable content automatically to keep leads engaged and move them down the sales funnel.
Module 4: Closing Deals Faster with Automation
Pre-Qualifying Prospects Automatically: Implementing automated questionnaires and lead scoring to ensure you’re only speaking to serious buyers.
Proposal Generation at Scale: Automating the proposal creation process, reducing manual work, and ensuring consistency in your offerings.
Smart Scheduling: Using scheduling tools like Calendly and Chili Piper to book meetings without the back-and-forth.
E-Signatures & Payments Automation: Closing deals faster with automated contract signing and payment processing.
Module 5: Building a Scalable Sales Funnel
Creating a Repeatable Sales Process: How to structure your sales funnel for maximum efficiency and scalability.
Setting Up Your Full Sales Funnel Automation: From lead capture to closing, automating each stage of your funnel to keep the sales process moving smoothly.
Integrating Sales Tools: How to integrate your CRM, email marketing tools, chatbots, and other sales platforms into a seamless system.
Module 6: Scaling Your Sales Without Adding Headcount
How to Scale Quickly with Automation: Use automation to handle the heavy lifting and scale your sales pipeline without hiring new team members.
Monitoring & Optimizing Your Automation: How to keep track of your automation processes and make adjustments for continued success.
Case Studies: Real-world examples of businesses that scaled their sales 4x or even 10x by implementing automation.
Module 7: Avoiding Common Automation Mistakes
Common Pitfalls: Avoiding mistakes like over-automation, losing the personal touch, or relying too heavily on one tool.
How to Keep the Human Element in Automated Sales: Strategies for maintaining a personal connection even in an automated process.
Ensuring Your Automation Doesn’t Backfire: Key considerations to make sure your automation efforts are driving results.
Module 8: Q&A & Strategy Session
Live Q&A: Addressing any questions you may have and providing tailored advice based on your business.
Personalized Sales Automation Strategy: A guided session to help you outline the perfect automation strategy for your business.
Action Plan: Creating a 30-day roadmap to implement what you’ve learned and automate your sales process.
Bonus Material:
• Exclusive Sales Automation Blueprint: A downloadable PDF blueprint to implement automation in your sales process.
• Pre-Written Email & LinkedIn Sequences: Ready-to-use templates for cold outreach, follow-ups, and nurturing.
• Tool Recommendations & Integrations: A list of the best sales automation tools and how to integrate them into your business.
By the end of this course, you’ll have the knowledge and tools to create a seamless, automated sales engine that works tirelessly for your business—enabling you to scale without increasing headcount.
Meet your instructors
“Every business, no matter its size, deserves access to cutting-edge tools. My goal is to ensure those tools work for you—efficiently, seamlessly, and effectively.”
Erica Downing
Founder & CTO of Flowbot Forge
Hi, I’m Erica Downing, and I’m passionate about helping businesses unlock their full potential through practical, scalable AI solutions. From leading enterprise growth teams to building my own ventures, I’ve gained a deep understanding of the challenges that come with scaling businesses—and I’ve made it my mission to solve them.
When I caught the “AI bug,” I didn’t just want to follow the hype. I focused on uncovering real, actionable ways AI could drive measurable business growth. That journey led me to establish and lead Flowbot Forge, where we specialize in designing AI-driven automation tools that empower startups and small businesses to scale smarter, faster, and more efficiently.
At Flowbot Forge, I oversee everything from ideation to deployment, ensuring that our solutions are user-friendly, impactful, and built with the specific challenges of small businesses in mind. My work has resulted in AI workflows that consistently drive six- and seven-figure impacts for our clients’ bottom lines. We’re not just talking about AI—we’re building systems that empower businesses to streamline operations and achieve scalable growth.
Now, through cohort-based programs at Flowbot Forge, I’m excited to share what I’ve learned. I guide non-technical professionals and business owners in implementing hands-on AI strategies that align with their unique business goals. My approach is about simplifying complexity, making AI tools accessible, and turning them into a source of efficiency and innovation for every participant.
Whether you’re a seasoned entrepreneur or a small business owner just starting to scale, I’m here to help you transform your operations, your outcomes, and your future. Together, we’ll harness the power of AI to make your business thrive.
“Technology should work for you, not the other way around. My goal is to make AI automation simple, scalable, and effective for your business.”
Calvin Arterberry
CEO & Co-Founder of Flowbot Forge
Hey, I’m Calvin Arterberry, the guy who’s all about helping small businesses scale smart with AI. I’ve spent my career working at the intersection of innovation and technology, leading teams in e-commerce, product design, and AI automation. My goal is to help companies like yours harness the power of AI to streamline operations, drive growth, and make a bigger impact with fewer resources.
Before diving into the world of AI, I built my expertise in the startup space, helping businesses unlock their potential by designing smarter systems and creating seamless user experiences. I co-founded Flowbot Forge to bring AI automation tools to small businesses and startups, helping them thrive without needing a huge budget or team.
At Flowbot Forge, I focus on creating AI-driven solutions that integrate easily with existing business structures, so companies can grow faster, smarter, and more efficiently. My team and I develop AI assistants and workflows that are simple to deploy but powerful enough to scale with your business, whether you’re a small startup or an established player looking to stay ahead of the curve.
I’m passionate about using AI to transform businesses and empower entrepreneurs to make smarter decisions with less effort. With Flowbot Forge, I’m on a mission to ensure that even small businesses can access the same game-changing technology as the big players.
Let’s simplify the complex, optimize your business operations, and turn AI into your secret weapon for growth. Ready to scale smarter? Let’s make it happen.
ROI guaranteed!
We are confident in the transformative power of our course to equip you with AI skills that deliver measurable results.
That’s why we offer a 100% ROI Guarantee:
If, within 90 days of completing the course, you have fully implemented the strategies taught and don’t see the promised results in your workflows or business growth, we will refund your enrollment fee—no questions asked.
4 Hours to Transform Your Sales Forever!
Struggling to hit your sales goals? What if you could automate and scale your sales process in just 4 hours?
The Sales Automation Masterclass is a LIVE, high-impact training designed to help you implement AI-driven sales strategies immediately. We only run this masterclass twice a year, so don’t miss your chance to future-proof your business.
💡 General Admission – $497
✔️ 4 Hours of Live, Hands-On Training
✔️ Proven AI-Powered Sales Automation Strategies
✔️ Custom Sales Workflow Templates
✔️ Exclusive Access to Q&A with Experts
✔️ Bonus: AI Sales Playbook to Implement Right Away
Frequently asked questions
Who is this course for?
This course is designed for B2B business owners, sales professionals, and marketers who want to automate their sales and marketing processes to increase efficiency and scale their business without hiring more staff.
What will I learn in this course?
You’ll learn how to automate lead generation, follow-ups, CRM updates, email sequences, and other repetitive tasks—allowing you to close more deals with less manual effort.
What tools will I need?
The course covers popular automation tools like Zapier, HubSpot, and other AI-powered platforms. You’ll get recommendations on the best tools based on your specific business needs.
What’s the ROI of automating sales and marketing?I’m not technical—will I be able to keep up?
Absolutely! No coding skills are required. We focus on using no-code tools and clear, accessible methods to make AI work for you. If you can communicate in English, you can create magic with AI. Back yourself—you’re more than ready for this!
Is this a live course or pre-recorded?
This is a live course, meaning you’ll get real-time instruction, hands-on implementation, and direct access to an expert who will answer your questions during the sessions.
What happens if I can’t make a live session?
No worries! All sessions are recorded, and you’ll receive access to the recordings in our community hub shortly after the live session.
What if I have questions during the course?
You’ll have direct access to the instructor during the live sessions, plus additional support and resources to ensure you can apply what you learn.
What’s the refund policy?
We stand by our courses with a Satisfaction Guarantee. If you’re not satisfied, reach out, and we’ll make it right. We’ve
Schedule a complimentary call to learn more
Don’t wait to start unlocking the full potential of your business. Book a call with Flowbot Forge today and discover how our tailored AI solutions and automation strategies can help you:
Streamline operations.
Increase efficiency.
Increase the number of leads
Drive sustainable growth.
Let our team of experts deliver personalized insights and hands-on support to guide your journey. Your next big breakthrough starts here—take the first step now!